15th June, 2018 Cop Shop Printing
Research now = no regrets later
The worst thing you can do is go with the latest fad or search for items that don’t rip the pocketbook. Ask questions and then listen. Sometimes your promotions can start within your business doors. I will share with you just a few of the benefits of promotional items with your business employees. Small orders can still have a huge impact.
Your employees should be valued and you have to show your appreciation to them regularly. It’s a pretty basic concept that a happy employee is a more productive employee. Look at what your employees use and keep with them. Ask them what they think is an item they would be likely to keep.
When your employees receive a product they find useful, they will promote your product. They become your billboard and advertisement while they are not at work. They will also appreciate the gift more than the “Jelly of the Month” club or a fruitcake at Christmas.
We collaborate with you to find the right product. First consider the demographics of your client. Who is your target customer? There are many factors that go this decision. What is your targeted audience looking for. We help you connect the right product to the right clientele at the right time. When your customers have the right product, your logo or slogan stays with them. It also is shown to all their friends and family. Your clients can become your Facebook ad or walking advertisement. Often people remember a slogan or an ad from a familiar product more often than a single 30 second TV ad. When they hold on to your promotional items for 6.6 months (per Sage group plc 2018), that is thousands and thousands of repeated ads visually.
With the right research, preparation and the right company helping you market your business you can have no regrets with promoting your brand and business. You can relax, your employees can be taken care of and your customers/clients will benefit. Getting new clients is one thing, keeping them returning is essential to healthy growing and your company being successful.
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