Promo products – Making the most with your money!

1st June, 2018 Cop Shop Printing

We have all been handed those products that ended up in the trash. How do you avoid flushing your hard-earned marketing dollars down the toilet? You shouldn’t be concerned about introducing promo products into your marketing scheme. If done right, you could receive the best bang for your buck.

With the right product you can rest assured you will have an optimal (ROI) – return on investment. Here are some facts and stats that can back up your growth efforts.

People love free products. 8 out of 10 people currently have between 1 and 10 promotional products in their home. 91% have at least one in their kitchen. 74% of consumers have at least one item in their workplace. Finding the right products for places where people keep them is the key to maximizing your effective marketing. People with promo products also keep your items for an average of 6.6 months. That’s 6 months of you hanging around, leaving a lasting memory to the consumer.

Finding the right product can be hard. Using data from what people want is hard to turn away from. Here are you top three promo item categories.

Bags generate more impressions than any other promotional product. 31% of U.S. Consumers own a promotional bag. Bags are compared in price with writing instruments. Bags are a great economical way to keep your advertisement in the eyes of multiple consumers.  Look at who you are marketing audience is. Men are more likely to have hats and shirts. While women are more likely to have bags and calendars.

Logoed items can be remembered. 57% remember logoed mugs vs. 32% radio ads and 28% television ads. Consumers 89% of the time can remember your info and recall your info from the product they received. The effective use of products people can find useful and keep around can be a treasure of customer referrals and business revenue. Do it right every time and call Cop Shop Printing LLC. to maximize your Return on Investment.

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